Project Showcase: Lead-Generation Project

I designed a full self-care workbook from concept to completion, crafting both the visual layout and the written content to appeal to an audience interested in mental health and wellbeing. The goal was to create a valuable, accessible resource that would attract new subscribers while strengthening engagement with existing ones.

I built the automated workflow in Mailchimp, setting up two tailored journeys: new leads received the workbook as an instant download followed by a three-part nurture sequence, while existing subscribers received a streamlined version with a single message and access to the download. This ensured the experience felt relevant for both audiences without repeating content.

To drive traffic, I created the landing page, wrote the copy, and designed visuals that matched the workbook’s warm, calming aesthetic. I also developed social media and ad assets to promote the resource and increase conversions.

This project demonstrates my ability to combine design, content strategy, marketing automation, and audience growth into a cohesive lead-generation system.