Camper’s Golden Lager - Packaging & Design

Target Market: Camper's Golden Beer is aimed at appealing to the millennial market, specifically males between the ages of 25 and 40 who have a higher level of education and reside in urban areas like Toronto, Canada.

They earn a middle to high range income and enjoy taking breaks from their busy lifestyles to partake in outdoor activities with their friends, particularly camping, which is a popular weekend pastime. Camping offers the perfect opportunity to stay active, bond with friends, and connect with nature.

Camper's Golden Beer offers a refreshing way to unwind after a long day of outdoor activities, providing a cold, crisp beer that can be easily enjoyed with friends around the campfire.

Final Design – Dieline