Emirates Group is an aviation services company that offers ground handling services at 126 airports and Emirates Airline, the largest airline in the Middle East.
Emirates Airlines operates a fleet of over 250 wide-bodied aircraft, connecting passengers to over 160+ destinations across six continents.
The Backstory:
Advertising Campaign: “Choose Your Own Adventure”
What is an Adventure? It's stepping out of your comfort zone to embrace the diverse experiences and wonders life has to offer.
Emirates flies to many destinations, including lesser-known, off-the-beaten-path destinations. This campaign aims to ignite excitement not just about travel, but about taking risks and exploring new territory. After all, adventure is about trying out new experiences and pursuing whatever you want out of life relentlessly and passionately.
The Outdoor Advertising will highlight the most Instagrammable locations that travelers can visit through Emirates flights. The ads will showcase the breathtaking beauty of popular destinations, highlighting the picture-perfect moments that await travelers on their journey.
The ads will be designed to spark a sense of adventure and inspire travelers to capture and share their own memories with the world. By showcasing Emirates' extensive network of destinations, the ads will entice travelers to book their next flight with Emirates and start planning their next Instagram-worthy adventure. The focus on capturing and sharing beautiful moments will encourage travelers to experience the world and all its photogenic beauty, with Emirates as their trusted travel partner.
Out-of-Home (OOH) Ad
Interactive Display Ad
The Interactive Ad Display will feature a highly interactive and engaging experience for users. Upon tapping any location on the Globe Display, users will be able to explore picturesque images and videos, interesting facts and information, popular tourist attractions and activities, and local experiences at their chosen destination.
The display will also provide information on Emirates' direct flights to the destination, travel time, and in-flight amenities, allowing users to have a comprehensive and immersive preview of their upcoming journey with Emirates.
In addition, the Print Ads will be placed in strategic locations, such as travel and lifestyle magazines, providing users with a complementary and in-depth experience.
The placement of the ads alongside articles highlighting the travel destinations serviced by Emirates will provide users with a comprehensive and informative understanding of the various options available to them.
These articles will highlight the unique and authentic experiences that each destination has to offer, further reinforcing Emirates' commitment to providing travelers with an unforgettable and personalized travel experience.
Print Ad